With social distancing, it makes more sense to use digital means of communication with your customers.
Communicating with your customers during a crisis can be very challenging. There is a range of opportunities depending on the message that you are trying to convey. If you are looking to have a face-to-face interaction with your customers, then you are more likely to use video conferencing sources like zoom. However, for the more general kind of communication, various social media platforms mixed with some other tools can make your job much easier.
Let’s dive into the different types of communication and the best means to carry them out effectively.
Formal & Urgent Communications
Although, some might say that websites are not as important as they were before. But they are the best source of spreading official/formal announcements and urgent messages. You can use a simple landing page that is built with an easy drag and drop page builder. Another option is to create a blog post through your existing website and share it with people so they know it’s coming from a credible source. If you are looking to communicate with only a selected number of customers, you can get that done by creating email and text lists.
More informal and frequent communications
Your customers are probably using the same social media platforms that they were using before the crisis. The only difference is the duration and the timings. As long as you figure these two out, you can get your messages across to your customers on a daily basis. Your social media channels are the best source of frequent communication with your customers and email and text lists in this case are a big no.