How can you make sure that your sales don’t drop even in a crisis? It’s not an easy task and that’s why you need active decision making and a thorough strategy that will help you get through these tough times and still come out victorious.
Here are some factors that can help you communicate effectively with your customers during a crisis like the COVID-19
Use Clear, Thoughtful and Informational Messages
It’s always better to connect and communicate with consumers you already have way more than the new ones. As long as you have present consumers who trust you and are loyal to your brand, they can help you get a lot of new customers during the time of a crisis.
Use Mediums Your Customers are Familiar with
As important as it is to celebrate innovation and get a hold of new mediums to attract customers, it’s always better to use the more familiar channels to get your message through to your customers during a crisis. You can use the social media platforms that your customers use on a daily basis for frequent communication. As for the more formal means of communication, try to stick with webpages and temporary banners.
Share Relevant Information
People only have tolerance for relevant information during a crisis like COVID-19. They only want to consume information that is engaging and that leads them towards a meaningful call to action. It is as important to know how often you should communicate with our customers so you don’t unload unnecessary information on them.
Make Sure All Your Team members are on the Same Page
Small businesses can’t afford to make a special team that is well equipped to handle all the tasks like how often you should communicate with your customers or what you should say to your customers during the COVID-19 crisis. In this case, you need to make sure that all your team members are on the same page or at least all the members of your marketing team know how to engage with the customers. This is extremely important because it is as important to know what you shouldn’t say to your customers and most of the businesses get into trouble with this.
COVID-19 is a global crisis and it’s also providing a chance of evolving for so many businesses around the world. People who never thought they had to adopt digital means of communication are now moving towards digital overnight. This only gives rise to more competition.