Sustainability through curation

Create and Inspire

the traditional world

A beautiful transmission and maintenance of values, techniques, crafts, customs and principles marking the cultural identity of individuals, groups, nations and sects is the true spirit of the traditional world. While it holds the biggest part of the history, it is unavoidable when the future of a certain culture, tradition or profession is in question. 

the Contemporary world 

Innovation is no less than a drug. To prevent regression and stagnancy, there is a need to evolve and innovate on every level. However, when we are analyzing social changes, local traditions and cultures of that place assume a very significant place. When this place is forgotten, the balance of the two worlds is marked with conflicts and tensions. 

Let’s bridge the gap!

“In order to succeed, we must first believe that we can “

– Nikos Kazantzakis


“it takes an endless amount of history to make even a little tradition”

-Henry James

Being with people who are different from you is probably the best thing that can happen to anyone. You learn to constantly and actively listen and respect to the other person’s perspective as they help you see life from their lens. 

Aleeza and Mahnoor have known each other for more than 7 year. They believe in living life with purpose and as they go through everyday, they want to help improve millions of lives. 

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